Small business owners quickly understand the fact that growth will be difficult. It is really important that you make the most out of the limited marketing budget that is available. If you look at professionals, you quickly figure out that there are some that are specialized in small business marketing. This is a sign in itself that the topic is much more complicated than what many think.
Obviously, online marketing is basically the main option you want to take into account. It now evolved to the point at which there are dozens of interesting options to consider. The problem is that most business owners do not really know that much about what should be done and what is cheaper than initially anticipated. If you are in such a situation, here are some great options that are cheap and that you can think about right now.
1. Recycle Older Content
It is easy to repurpose data studies that already exist so rehashing the old content is one option you will want to consider. For instance, a webinar you held can become a very useful video tutorial. Blog posts collections can turn into ebooks. You should never be afraid to use the old content in new promotion strategies. However, be sure that it will be relevant to the current state of the industry.
2. Customer Referral Programs
Every single marketing professional out there knows that word-of-mouth marketing is highly effective. What better way to promote the business than having customers promote products for you? Developing a good customer referral program is not at all difficult. This is especially the case when referring to online sales but it can even be implemented in brick and mortar locations.
3. Organizing Online Contests
This is not a free way to promote the business since some money will be necessary for the prizes. However, if you organize an online contest the money you need will be less than with the regular contests. What is interesting in this case is that you can create a word-of-mouth marketing effect that is going to help you to easily promote the business faster. Remember that you do not need really fancy prizes for an online contest to be successful.
4. Bartering And Partnerships
One of the cheap methods that are highly successful is teaming up with other businesses that are not direct competitors but are relevant to the industry. You can easily do this at a local level through various events. Alternatively, it is possible through the internet. As an example, you can organize a promotional giveaway or a webinar. The idea is that when you have partnerships or when you take advantage of bartering it is possible to reduce costs and have a deal win which both companies gain great benefits.
5. Going For Business Awards
You can easily participate in various offline and online business awards competitions. It is an option that will instantly offer more visibility without actually having to deal with high investment needs. Just make sure that the business awards are relevant.